YouTube: Making Dreams Come True...

Thank heavens. YouTube Inc. has plans to offer every music video ever made by the end of 2007. Currently they're in talks with record labels in order to gain access to the videos. It's looking good, though.

It's a wonder that bands still make music videos. If you're a respectable artist, you have to question the purpose of making one. Sure, if you're a hardcore band gone glitter, than MTV2 might play your shit. If hip-hop is your bag and you've got plenty of Cristal (even though its company owner considers the champagne shout-outs "unwelcome attention") to pour down the asses that most white guys view as entirely too much hotdog bun, than maybe you'll get the chance to get all audio/visual with the shit. Otherwise, airtime is unlikely or at least extemely minimal.

But then YouTube cracks the leather whip: a complete archive of all music videos. Let's see that traffic increase and MTV's regretful faces when they realize they probably should have let go of 'Pimp My Ride''s fourth season, ditched 'My Super Sweet Sixteen', and maybe played a few more music videos. Perhaps even take a risk and play some music that isn't so bad (start out small with Christina Aguilera's new hit). It's gotta be better than parenting young teens into believing they're entitled to more expensive luxuries than their real parents and standardized taste as a totally killer commodity (MTV spawns bullies). Not-so-Music Television is comfortable, and really always has been, in creating unsustainable programming, but at least years ago, you could always count on some music. If I wanted to be around obnoxious little shits I'd go barhopping in Greenwich Village or Chuck E. Cheeses (either way: same crowd). Music is universal, so wouldn't MTV fare better exploiting that? Obviously not. You'll never see MTV begging for change.

Thanks, YouTube for trying to bring back the music video into popular culture. People might hate to admit it, but music videos are really their dormant fetish. Exploit it, YouTube, exploit.

Source: Reuters